As preparations continue for its upcoming Middle East launch, FREELANDER has officially announced the dimensions of its first strategic model, the FREELANDER 8
The model was first showcased during The Night of FREELANDER as part of Chery International Business Summit (IBS) on April 25, attracting attention from media, industry partners and consumers worldwide. Global dealer recruitment has continued to keep the positive momentum across multiple international markets, reflecting strong interest in the brand’s positioning as a British premium intelligent all-terrain SUV brand
On June 11, FREELANDER 8 was showcased at the Abu Dhabi Investment Forum (ADIF) at The Peninsula Shanghai, providing an opportunity to engage with government representatives, business leaders, investors and international partners ahead of its Middle East launch in Abu Dhabi
Left 1: H.E. Hussain Bin Ibrahim Al Hammadi, Ambassador of the United Arab Emirates to the People’s Republic of China
Left 2: Ms. Lucia Mao, CEO of FREELANDER Internationa
Left 5: H.E. Rashed Al Blooshi, CEO of ADGM Registration Authority (RA)
Right 3: H.E. Badr Al-Olama, Director General at Abu Dhabi Investment Office
Lucia Mao, CEO of FREELANDER International, delivered a keynote address to senior officials in a closed session, highlighting FREELANDER’s unique positioning as a British Premium Intelligent All-Terrain brand co-created by Jaguar Land Rover and Chery, building on the heritage of the iconic nameplate first introduced in 1997. Jaguar Land Rover leads the design, while Chery empowers the future with the leading new energy technologies and global top-tier supply chain integration. This unprecedented collaboration creates a brand that seamlessly combines British design, intelligent innovation, and authentic all-terrain capability
Today, FREELANDER reveals the dimensions of the FREELANDER 8, the brand’s first strategic model which built in a unified global architecture to meet all regulations and habits
FREELANDER 8 – Side View
Positioned as a Mid-to-Large Size SUV, the FREELANDER 8 measures 5,118 mm in length, 2,050 mm in width and 1,926 mm in height. To further enhance its premium appearance, 22-inch stylish wheels is available as an optional specification for high trim, reinforcing the vehicle’s confident stance and distinctive design
Designed around the brand’s three core pillars — British Craftsmanship, Smart Confidence and All-Terrain Freedom — FREELANDER 8 combines premium design, intelligent technologies and all-terrain capability to meet the needs of modern users across urban commuting, family travel, business use and outdoor exploration. Its dimensions support a wide range of driving scenarios while contributing to generous interior space, strong road presence and enhanced passenger comfort
Beyond its size, FREELANDER 8 integrates advanced technologies developed for international markets. An intelligent cockpit powered by the Qualcomm Snapdragon 8295P chip provides seamless connectivity, intelligent interaction and everyday convenience. In particular, the vehicle is equipped with the Intelligent All-Terrain System (i-ATS), enabling it to adapt to different terrains and driving environments while enhancing confidence across diverse road conditions
FREELANDER 8 – 45-Degree Front View
Another technology highlight is SIP (Super Intelligent Parking) available in selected markets. Designed for real-world mobility scenarios, the system is optimized for high-temperature environments such as the Middle East. Drivers can leave the vehicle at the entrance of a hotel, shopping mall or other destination, while the system autonomously searches for a parking space, avoids obstacles and completes the parking process. Through a mobile application, users can later summon the vehicle to a designated pick-up point, reducing time spent outdoors in extreme heat
The Middle East has been confirmed as the first launch region for FREELANDER 8 and represents a key market in the brand’s global expansion strategy. Strong demand for premium SUVs and diverse driving environments make the region an ideal market for demonstrating FREELANDER’s combination of premium design, intelligent technology and all-terrain capability. As one of the largest automotive markets in the Middle East, Saudi Arabia is also a key destination for the model’s regional roll-out
More details about FREELANDER 8, its technologies and the brand’s future plans will be revealed during the upcoming grand event in the Middle East
