From a Challenging Start to Standing Among the Top 5 Best-Selling Light Commercial Vehicle Brands in Saudi Arabia
RIYADH, 06/06/2026 — Victory Saudi tonight marked its tenth anniversary in the Kingdom of Saudi Arabia at an official ceremony held at the company’s Riyadh headquarters, attended by a distinguished gathering of customers, business partners, and media representatives, alongside a senior delegation from Victory Motors’ global headquarters in China.
Victory’s journey in the Kingdom began in 2016, in a competitive market dominated by established global brands. The beginning was not easy — the company faced the challenge of building trust and recognition in a sector that demands proof, not promises. Through commitment to a reliable product, genuine after-sales service, and a deep understanding of the Saudi commercial sector, Victory steadily built its customer base — one customer at a time, one year after another.
That journey is today crowned by a defining achievement: Victory has become one of the Top 5 best-selling commercial vehicle brands in the Kingdom of Saudi Arabia.
In his keynote address, Eng. Ahmed Al-Rubaish, Chairman of Victory Saudi, said: “We began with a clear vision — to deliver reliable, economical solutions for the commercial sector, particularly small and medium enterprises, the cornerstone of Saudi Arabia’s Vision 2030 economy. Today, thanks to the trust of our customers, Victory stands among the top five commercial vehicle brands in the Kingdom — an achievement we are proud of, and one we will not stop at. Our ambition is to become the first choice for trucks and small vans across the Kingdom.”
From China, Mr. Li Xin, Overseas Sales Manager at Victory Motors, underscored the Kingdom’s strategic priority within the company’s global plans: “This year, we proudly launched the Victory 2 Ton Diesel Truck — engineered specifically for the Saudi market following an in-depth study of customer needs, road conditions, and climate. We are committed to launching more market-tailored models in the near future.”
