Gold Apple, one of the largest international beauty retailers, is strengthening its presence in the Kingdom of Saudi Arabia with the upcoming opening of its new store in Riyadh Park Mall. The launch is set in the first half of 2026. It will be Gold Apple’s second store in Saudi Arabia and the next step in the company’s Gulf expansion following Doha, Dubai and Jeddah.
Designed around Gold Apple’s retailtainment approach, the Riyadh store will bring an immersive, mall friendly beauty destination to the capital, combining discovery, expertise and experience under one roof. Visitors will be able to explore fragrance and makeup, receive consultations, participate in brand activations and seasonal events, and enjoy interactive zones that turn beauty shopping into a social outing. This format has resonated strongly across GCC malls where customers increasingly seek experiences.
A key part of this strategy is Gold Apple’s technology-driven customer experience. The company’s mobile app brings together the full shopping journey in one clear, convenient flow: customers can browse and buy online, shop in-store, collect and redeem loyalty bonuses, play interactive in-app games (such as Beauty Elf), and leave product reviews — all within a single ecosystem. Powered by data and AI-driven tools, the app helps customers navigate the assortment faster and more intuitively, making discovery, repurchase and personalization easier across both digital and physical touchpoints.
As Gold Apple scales in the Gulf, its regional offering continues to deepen. Over the past year, the assortment across the three GCC markets where the retailer operates has grown by 60 percent. Today, Gold Apple’s beauty portfolio in KSA includes over 55 exclusive brands. Across Qatar, the UAE and Saudi Arabia, Gold Apple offers more than 1,200 unique brands with no overlap between the three assortments, reflecting a deliberately localized strategy built around market demand and differentiated brand discovery.
The Gold Apple store in Riyadh Park Mall will be one of the brand’s largest in the region. The total built up area will reach 1,800 square meters. The opening will create about 100 new jobs. In total, Gold Apple has created around 200 jobs for the past year in Saudi Arabia, with around 40 percent held by women.
Gold Apple will continue introducing customers in the Kingdom to a wider selection of Russian beauty brands. For the start assortment in Riyadh, the following names are confirmed: Divage, Stellary, 7DAYS, Zeitun, ECOLATIER, Natura Siberica, Organic Mimi, R.O.C.S and others. At the same time, the retailer will further expand categories that are especially in demand among Saudi customers — including K-beauty and fast-growing Korean skincare, as well as an extensive selection of niche perfumery, curated for fragrance discovery and gift-worthy experiences.
Saudi Arabia remains one of the fastest growing beauty markets in the region, supported by strong consumer demand and the role of malls as lifestyle destinations. Industry analysts forecast the Saudi beauty and personal care market to reach about USD 6.8 billion in 2025, with continued steady growth in the years ahead. Gold Apple entered Saudi Arabia with its first store in Jeddah at Red Sea Mall and nationwide ecommerce delivery, and will bring the same omnichannel retailtainment experience to Riyadh.
