Ruder Finn, the global integrated marketing and communications consultancy, announces its fully combined office and regional headquarter in Riyadh, Saudi Arabia, following the successful acquisition of Atteline, now operating as Ruder Finn Atteline in the region. This milestone development builds on nearly ten years of regional excellence and enhances Ruder Finn Atteline’s communications capabilities through a strengthened market presence.
In line with ‘What’s Next,’ Ruder Finn’s commitment to remaining ahead of industry trends and pioneering a data-driven and digital-centric early-adopter mindset, Ruder Finn Atteline is advancing AI-powered creative solutions for MENA. Through its RF Tech Lab, a proven analytics technology incubator, the integrated communications agency is optimizing KSA brands’ presence through a suite of tools harnessing data science, machine learning, and AI. With dual-language capabilities and expertise in transforming data into predictive insights, Ruder Finn Atteline is helping businesses grow, target key stakeholders, mitigate risk by anticipating trends, and solve complex business challenges to deliver unmatched communications services across the region.
Kathy Bloomgarden, CEO of Ruder Finn, commented: “Ruder Finn Atteline’s culture and innovation were key factors in our decision to join forces in 2023, alongside their leading presence and expertise across MENA as a whole. We are excited about the prospect of growth in the region and inspired by the Kingdom’s 2030 Vision. We look forward to partnering with clients and contributing to the Kingdom’s initiatives.”
Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, added: “Our integration with Ruder Finn in 2023, expansion to Saudia Arabia last year, and fully operational office are stepping stones towards a broader vision: to provide stronger communications through even stronger relationships. Ruder Finn’s extensive experience and innovative tools are resources we’re eager to bring to the Kingdom and throughout MENA. As communications evolve in the digital era, Ruder Finn has equipped us to offer unique solutions to our clients – ones that prioritize their business goals so that they can distinguish themselves in an increasingly competitive market.”
Looking ahead, Ruder Finn Atteline is preparing to strengthen its presence in Saudi Arabia through impactful partnerships, educational initiatives for communications professionals, and programs aligned with Vision 2030. These initiatives are currently in the works, and further details will be unveiled in upcoming announcements soon. This expands upon an array of services that Ruder Finn Atteline is already providing to several major multinational organizations across 22 countries in MENA through its cross-cultural team comprising of 26 nationalities.
