In collaboration with Milaf, the pop-up features a menu of Saudi desserts and delicacies inspired by Disney+
Riyadh, Saudi Arabia – April 15, 2025: For one weekend only, Disney+ is unveiling an interactive activation at U Walk in Riyadh. From April 17 to 19, the one-of-a-kind pop-up invites families to step into their favorite stories from the streaming service, transforming beloved movies and series into an immersive experience that blends enjoyment with unforgettable flavors.
At the exclusive activation, families will step into the world of Disney+ through engaging activities designed for all ages. This includes interactive zones such as the “Roar Challenge”, inspired by Mufasa, and rhythmic drumming experiences on the beats of Moana. Plus, don’t miss exclusive photo opportunities inspired by The Simpsons and The Kardashians, ensuring memorable moments for all ages.
Adding to the excitement, Disney+ has teamed up with Saudi premium date-based brand Milaf to create a bespoke menu of desserts and dishes only available at the event. Combining local heritage with global storytelling, the menu was created specifically for the Saudi audience, blending iconic Disney+ stories with the rich and authentic flavors of Saudi. From Hanini and Masabeeb to Kleija, each creation is designed to celebrate Saudi culture while offering a unique, immersive journey through Disney+’s most iconic stories.
Tamim Fares, Director, Disney+ Middle East & North Africa, commented: “We are thrilled to bring this one-of-a-kind Disney+ activation to Riyadh, offering a unique experience for families that goes beyond streaming. This event is about more than entertainment—it’s a celebration of stories that resonate across generations, brought to life with a local Saudi touch. At Disney+, we remain committed to delivering high-quality experiences that celebrate Saudi culture, both on and off the screen, and we look forward to creating more meaningful moments together in the Kingdom.”
The event further reinforces Disney+ as the trusted home of family entertainment for all generations. The streaming service is committed to delivering high-quality content for all ages, spanning classic and modern productions that cater to all tastes. This event takes the streaming experience to the next level, turning stories into a real-world experience filled with lasting memories.
The limited-time Disney+ experience will take place from April 17 to April 19 at U Walk, Riyadh, welcoming guests daily from 6:00 PM to 11:30 PM. Open to all, the event offers a unique, free-to-attend opportunity to enjoy Disney+ like never before.
