Carlos Sainz Sr. and Jr. Lead a Celebration of Heritage, Modern Style, and Family Values
Dubai, UAE – April 2025 — Apparel Group’s premium menswear brand Hackett London has launched its Spring/Summer 2025 campaign across the GCC, spotlighting the enduring connection between heritage and modern style. Starring racing legend Carlos Sainz Sr. and Formula 1 star Carlos Sainz Jr., the campaign captures intimate moments between father and son—an authentic expression of values that resonate deeply with the region’s culture.
Titled “Tradition & Modernity”, the campaign emphasizes timeless elegance, generational pride, and personal style—all central to Hackett’s identity and aligned with Gulf traditions. Through Apparel Group’s strategic leadership in regional retail, Hackett London continues to expand its presence across the Middle East, offering a collection tailored to the modern GCC gentleman.
The Spring/Summer 2025 collection features lightweight blazers, linen suits, polos, and relaxed tailoring—designed for versatility, comfort, and refinement in warmer climates. Whether for formal occasions or everyday wear, Hackett delivers effortless elegance and British craftsmanship to a discerning regional audience.
Neeraj Teckchandani, Apparel Group CEO, Commented on this campaign “Hackett London’s Spring/Summer 2025 campaign is a powerful tribute to the values that define both the brand and our region—heritage, sophistication, and the strength of family. Featuring Carlos Sainz Sr. and Jr., the campaign beautifully bridges tradition and modernity in a way that resonates deeply with our customers across the GCC. Through Apparel Group’s strategic vision and regional expertise, we are proud to bring Hackett’s timeless British craftsmanship to a new generation of men who value authenticity, style, and cultural connection.”
Carlos Sainz Jr. also added “I´m very proud to be joining the Hackett family in 2025 alongside my father. I´ve been a fan and customer of the brand for many years, and they are no strangers to the world of Motorsport, so it feels natural for our paths to cross and for us to begin an exciting relationship together. One of the things I have inherited from my dad, apart from the love and passion for our sport, is his sense of style and taste for quality clothing. Hackett fits perfectly with my understanding of style. It presents an opportunity to wear casual and comfortable clothes on a day-to-day basis without sacrificing an elegant look and a modern approach to classic garments. Whether I have a formal event or I´m spending a relaxed day at home, I can always find a Hackett solution that feels classy, young and elegant, all at the same time!”
This campaign also reinforces the brand’s close ties to motorsport—an area of growing cultural relevance in the Gulf—further strengthening Hackett’s appeal to a new generation of style-conscious men.
