On September 2, a delegation of dealers from Chery International’s Middle East region visited Chery Group. A dedicated LUXEED brand engagement session was held, uniting dealer management and channel partners from across the group’s brands in the Middle East for in-depth discussions on brand philosophy, product planning, and market development.
I. SEIZING MARKET OPPORTUNITIES: EXPLORING NEW MARKET IN THE MIDDLE EAST’S PREMIUM NEV SECTOR
The global NEV industry is accelerating, with the premium segment expanding rapidly. The Middle East is advancing its electrification agenda, and high-net-worth consumers increasingly favor intelligent, luxury-oriented NEV models-creating new opportunities. Leveraging Chery Group’s established dealer network and operational expertise, LUXEED is evaluating market entry potential. This session strengthened ties and gathered first-hand insights to guide future regional strategy and overseas planning.
II. IMMERSIVE PRODUCT EXPERIENCE: DEEPENING BRAND AND PRODUCT VALUE PERCEPTION
The session showcased LUXEED’s value through brand presentations, static vehicle displays, and test drives. The brand team outlined its core pillars: Extreme Driving Pleasure, Beyond-class Enjoyment, and Ultimate Intelligent. Key technologies highlighted included L2+ Advanced Driver Assistance System, Super Intelligent Valet Parking (SIVP), and AI Intelligent Cabin. Dealers experienced LUXEED’s strengths in intelligent tech, driving dynamics, and luxury quality, while discussing Middle East consumer behavior, competition, and channel strategies.
III. FOCUSING ON CORE VALUES: BUILDING BRAND AWARENESS AMONG MIDDLE EAST CHANNEL PARTNERS
The three brand pillars-Extreme Driving Pleasure, Beyond-Class Enjoyment, and Ultimate Intelligent-were emphasized. Featured technologies included Air Suspension with CDC Adaptive Damping Control, Brembo braking system, A Dedicated Intelligent Driver for City Driving, SIVP (Super Intelligent Valet Parking), and millisecond-response voice interaction. These demonstrations deepened partners’ understanding and built tangible brand recognition.
IV. DEEPENING DIALOGUE: LISTENING TO VOICES FROM THE FRONTLINE
At the Chery International Middle East Summit under the theme “TOGETHER FOR A NEW FUTURE”, LUXEED engaged dealers on market trends, intelligent cabins, and SIVP technology. Dealers noted rising consumer focus on intelligent features and brand differentiation. LUXEED’s intelligent driving systems, especially SIVP, sparked strong interest. Moving forward, LUXEED will track global NEV trends, understand regional needs, and advance overseas expansion, delivering driving pleasure and luxury worldwide.
