Genesis Middle East & Africa announces its official partnership with Al-Ittihad Club, reinforcing its commitment to supporting the continued growth of sport in the Kingdom of Saudi Arabia.
Genesis Middle East & Africa is proud to announce its official partnership with Al-Ittihad Club, one of Saudi Arabia’s most prominent and historic football clubs. The partnership marks a new chapter that brings together two brands united by excellence, ambition and performance
The partnership was officially commemorated during a signing ceremony on Sunday, 9 August 2026, attended by senior representatives from Genesis Middle East & Africa, Mohamed Yousuf Naghi Motors Co. and Al-Ittihad Club. The event featured keynote speeches from both Genesis and Al-Ittihad before the official contract signing, followed by a management Q&A session and networking reception
The collaboration reflects Genesis’ continued commitment to supporting the growth of sport in the Kingdom of Saudi Arabia and fostering meaningful connections with local communities through shared values of excellence, innovation and performance. By partnering with one of the Kingdom’s most iconic football clubs, Genesis aims to celebrate the passion of Saudi football while creating memorable experiences that bring fans closer to the brand
The partnership also forms part of Genesis’ continued support for sports and its growing presence within the Kingdom’s sporting landscape
Further details about upcoming initiatives and fan experiences will be announced in due course
