(Under the theme ‘Dreame to Win, this landmark partnership redefines high-end living through a shared pursuit of excellence, discipline, and perfection)
Dreame Technology, a global leader in innovative home appliances and smart home solutions, today announced a historic global partnership with football legend Cristiano Ronaldo. This collaboration represents a definitive milestone in the company’s trajectory, uniting one of the world’s most disciplined athletes with a brand defined by its relentless pursuit of technological perfection and quality supremacy.
This appointment represents a strategic elevation of Dreame’s global brand presence, reflecting the company’s current stage of international maturity. After years of rapid expansion and consistent breakthroughs in high-speed motor technology and AI-driven systems, Dreame has solidified its position as a global benchmark, now reinforced by this high-profile partnership; A logical culmination of Dreame’s growth, signaling its readiness to lead the high end home appliance market on a truly global scale.
The alliance is rooted in a deep-seated alignment of values. In his respective field, Cristiano Ronaldo has become a global icon through unwavering self-discipline, perseverance, and a commitment to breaking through professional limits. These same principles form the backbone of Dreame’s corporate philosophy: a focus on an enduring vision, technological leadership, and the continuous refinement of the user experience.
Speaking on the partnership, Cristiano Ronaldo shared: “I am always looking for partners who share my drive for excellence and my commitment to hard work. Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market.”
Dreame to Win: Redefining the Future of Smart Living
Developed as the core of this partnership, ‘Dreame to Win’ embodies the convergence of a world-class winning mindset and advanced innovation, redefining smart living as a powerful tool to empower users in achieving excellence within their daily routines.
“This is more than a sponsorship; it is a powerful alliance between a technology leader and a world-class sports IP,” said Toni Xia , General Manager of Dreame Emerging Region. “We recognize each other’s strength, vision, and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology. Together, we are committed to bringing a high-quality, future-ready living experience to households globally.”
Through this global partnership, Dreame will integrate Ronaldo’s image across its comprehensive product categories, showcasing the brand’s ability to deliver a sophisticated, efficient, and high-quality lifestyle. By combining Cristiano Ronaldo’s cross-cultural influence with Dreame’s cutting-edge ecosystem, the collaboration will highlight how intelligent technology can empower users to “Dreame to Win” in their daily lives.
The collaboration encompasses Dreame’s entire intelligent ecosystem, including: Indoor & Outdoor Smart Cleaning
Smart Major Appliances
Personal Care
Small Kitchen Appliances
“Dreame’s dedication to breaking boundaries through innovation is something we truly believe in,” added Johannes Mueller – Regional Director for the Middle East and Africa “We believe in the power of discipline and technology to improve lives. This partnership is an exciting opportunity to showcase how high-end technology and a winning mindset can create a better future for everyone.”
