Stellar USP proudly announces the launch of The Atelier by Stellar USP, a new hospitality destination that brings service, design and emotion together in one immersive experience. More than a showroom, the Atelier is a living space where clients can test ideas, explore materials and collaborate in a setting that reflects the warmth and detail Stellar USP is known for
Located beside the existing Boutique Showroom and Chefs Studio at Aspect Tower in Business Bay, the newly unveiled Atelier offers hospitality professionals a space to interact with thoughtfully selected products that support every touchpoint of the guest journey. From five-star hoteliers to culinary creatives, the Atelier is designed for those who expect more than a catalogue — they want connection, care and storytelling
“We created the Atelier to offer something different,” says Samantha Araujo, Founder and CEO of Stellar USP. “It is a space where people can walk in, feel at home and reimagine what hospitality can be. Every part of it was built with intention, emotion and service at its core”
The Atelier’s spaces include
The Chef’s Playground– an open styling zone where chefs can explore plating techniques and product presentation
A signature Chocolate and Coffee bar – where guests are welcomed into the space with warmth and service
Showroom areas – featuring premium Flatware, Chinaware, Holloware, Glassware, Japanese Items, Buffet Display, Lamps, Linen and many more from the OS&E segment to support refined service environments
The collections featured in the Atelier have been chosen based on over a decade of close collaboration with chefs, hoteliers and designers. Each piece was selected not only for its aesthetic appeal but also for how it performs under operational pressure — balancing elegance with practicality. These are brands trusted by five-star properties and tailored to support unique service flows and presentation styles
Rather than presenting products in isolation, Stellar Atelier showcases hospitality in motion. The space was designed to inspire collaboration and unlock ideas in a more natural and creative way
“Luxury, for us, is not defined by price. It is defined by thought,” Araujo adds. “We believe in simplicity done well, in design that supports service and in pieces that elevate without overwhelming.”
Throughout the Atelier, built-in private zones give chefs, owners and designers space to ideate freely. The environment was created to support meaningful dialogue whether it’s a project planning session, menu ideation or visual storytelling exercise. Every guest is welcomed with the same attention to detail that Stellar USP delivers to its global clients
The launch of Stellar Atelier marks a new chapter for the brand, known for its work across the UAE, GCC, Maldives, Seychelles and beyond. It reinforces Stellar’s role as a trusted partner and purveyor of fine hospitality
The Stellar Atelier opened its doors in December 2025; it has been warmly welcoming clients offering an immersive experience that reflects the essence and vision of Stellar USP
