• The new flagship store is testament to BeyondONE’s commitment to advancing digital transformation, enhancing consumer choice, and elevating customer experience in the Kingdom of Saudi Arabia
• With a Silent Tunnel, the flagship store introduces a unique space designed to help customers step away from the digital noise and reconnect
• Sir Richard Branson formally opened Virgin Mobile’s flagship KSA store on 28 January 2026 at Sulimaniyah, Riyadh
Riyadh, Saudi Arabia – 28, January 2026 – Virgin Mobile Saudi Arabia opened its new flagship store in Riyadh, marking a significant milestone for BeyondONE and reinforcing the group’s long-term commitment to Saudi Arabia’s fast evolving digital and telecom landscape.
The new flagship store represents an important growth point for Virgin Mobile and its presence in Saudi Arabia, showcasing its digital and customer first approach into a premium physical retail experience. Designed as an immersive, experience-led destination, the store brings together seamless connectivity, transparent plans, and Virgin Mobile’s signature service ethos in a space built around how customers want to connect today.
The opening also underscores BeyondONE’s strategic focus on Saudi Arabia as a priority growth market and its alignment with Vision 2030 ambitions to build a digitally empowered society, foster innovation, and raise service standards across key sectors, including telecommunications.
“This flagship opening is more than a retail milestone, it reflects BeyondONE’s belief in Saudi Arabia’s digital future and our commitment to building services that put customers firmly at the centre,” said Yaarob Al Sayegh, CEO of BeyondONE in Saudi Arabia. “By bringing Virgin Mobile’s digital-first philosophy into a physical space, we are redefining how customers experience connectivity while supporting the Kingdom’s vision for innovation, choice, and world-class service.”
In a world increasingly shaped by constant connectivity, digital noise, and surface-level interactions, Virgin Mobile champions the power of real, meaningful connection. This philosophy comes to life through the flagship store’s standout “silent tunnel”, a dedicated space where visitors can momentarily disconnect, reset, and reconnect with themselves. The experience reinforces Virgin Mobile’s view that true connection begins from within, positioning the brand not just as a mobile provider, but as an enabler of more mindful, authentic moments.
The flagship store was officially opened by Sir Richard Branson, Founder of the Virgin Group, who joined BeyondONE and Virgin Mobile leadership at the launch event in Riyadh. The opening was attended by senior executives, media representatives, influencers, and partners, who gathered to mark the milestone and celebrate Virgin Mobile’s continued growth in the Kingdom.
Reflecting on Virgin’s retail journey, Richard Branson, Founder of the Virgin Group, said: “From the first Virgin Records store we opened in 1976, we’ve been creating unique retail spaces that bring people together and become a whole experience. It’s amazing to see that 50 years later, this spirit still lives on. Seeing the new Virgin Mobile flagship store in Riyadh confirmed it for me”
The new flagship store sets a new benchmark for telecom retail in Saudi Arabia, combining bold design, immersive experiences, and digitally enabled service to deliver a premium, welcoming environment. As Virgin Mobile continues to evolve its presence across the Kingdom, the store stands as a symbol of innovation, customer empowerment, and BeyondONE’s long-term commitment to Saudi Arabia’s digital future.
