MoEngage, a leading Customer Data and Engagement Platform (CDEP), announces the launch of its Regional Edge Servers for local data storage and data processing in the Kingdom of Saudi Arabia (KSA). These servers will enhance the way brands connect with their customers across the Middle East and usher in complete compliance with the Kingdom’s Personal Data Protection Law (PDPL).
This significant upgrade is part of MoEngage’s commitment to delivering localized solutions to meet the needs of Saudi brands and marketers.. These innovations aim to help brands across the KSA region drive meaningful customer interactions while ensuring optimal performance.
The Kingdom’s PDPL lays out provisions for ethical and secure processing of personal data, and recommends storage of personal data within the Kingdom with adequate data security protocols. With MoEngage’s Regional Edge Servers, brands can now ensure complete compliance with the provisions of PDPL and increase trust in the brand.
Some key benefits for KSA Brands that come with this new development include:
● Fully Compliant with local data residency and privacy laws
● Hyper-Personalized Engagement powered by secure, real-time data access
● Increased Trust from customers due to localized data handling
“Saudi Arabia represents a highly strategic market for MoEngage, characterized by its rapid growth and tremendous potential. The launch of our Regional Edge Servers is a significant strategic investment, underscoring our commitment to this dynamic region,” said Raviteja Dodda, Co-founder and CEO. “With this new upgrade, we are bringing speed, security, and scalability together—empowering marketers and leaders of top brands in the Kingdom with the tools they need for compliant, hyper-personalized customer engagement.”
With over 1350 customers globally, MoEngage has invested in building a robust infrastructure to enable the massive scale at which our customers operate. Each month, our platform processes over 1 trillion data points and facilitates the delivery of more than 80 billion messages, including over 1 billion emails. With over 900 million monthly active users engaging with brands powered by MoEngage, our solutions are designed to help businesses optimize their customer experiences like never before.
In the Middle East and Africa region alone, MoEngage has seen impressive growth with over 250+ consumer brands and houses of brands leveraging MoEngage’s Customer Data and Engagement Platform. At MoEngage, we support successful omnichannel engagement by integrating online and offline data into a single view of customers, providing comprehensive insights for richer customer experiences. Our AI-powered Sherpa engine optimizes message delivery, timing, and channel selection, enhancing personalized recommendations and significantly boosting conversion rates. Additionally, our quick integrations allow for rapid time-to-value, enabling brands to achieve impressive results in a short period.
With the launch of Regional Edge Servers in KSA, MoEngage reaffirms its commitment to the Middle East, laying the foundation for deeper market penetration and stronger brand partnerships across the GCC.
