Extend The Ad Network, a leading Saudi group specializing in integrated marketing and strategic communications, has announced the formation of its new Board of Directors to lead the group into a new phase of expansion, innovation, and creative leadership. The move aims to enhance the company’s competitiveness, boost its readiness for rapid market shifts, and drive innovation in line with the needs of local and regional markets.
The newly appointed Board comprises seasoned leaders with expertise spanning media, regulation, finance, technology, and organizational transformation. It is chaired by Mr. Bandar Mohammed Al-Asiri, with members including Mr. Ahmed Mohammed Al-Enezi, Mr. Adnan Abdullah Al-Khalaf, Mr. Hisham Hassan Atiyah, and Eng. Sami Fahad Al-Rasheed.
The Board convened for its inaugural meeting at the company’s headquarters in Riyadh, where it approved a set of key governance initiatives, including the launch of a Nomination & Remuneration Committee and an Audit Committee, foundational steps toward more agile and transparent decision-making.
This institutional milestone strengthens Extend The Ad Network’s strategic footprint in the marketing, communications, and advertising space across the Middle East and North Africa. The company continues to invest in data-driven marketing solutions that harness creative talent and advanced technology to build stronger brand engagement.
