In the spirit of generosity and unity, Aquafina, as part of PepsiCo’s Filling Hearts campaign, has joined hands with Etaam, the Saudi Food Bank, to create a heartwarming experience this Ramadan with a special Iftar tent in Riyadh, inviting the community to come together and share in the blessings of this holy month.
With nearly 10,000 meals to be served, the tent is a beacon of hope, offering a warm and welcoming space for all—whether workers seeking a break or families and individuals in search of a place to gather. This initiative is more than just a meal; it embodies the true essence of Ramadan’s spirit—unity, kindness, and a collective sense of belonging.
“As part of PepsiCo’s ongoing commitment to the communities we serve, we hope this initiative will bring some relief to families during this special time,” said Mohammed Shelbaya, PepsiCo’s General Manager of Beverages in the Middle East & North Africa. “Aquafina’s support for local communities is reflected in this effort, with the goal of spreading kindness and generosity during Ramadan.”
“We are proud to partner with Aquafina through this community-driven initiative during Ramadan—a time for reflection, giving, and unity,” said Mohammed Farhan, Regional Director at Etaam, emphasizing the importance of collective support. “Through this collaboration with Aquafina, the brand reaffirms its dedication support and benefit the community and making a positive impact across.”
Each Iftar meal is thoughtfully prepared, offering essential food items alongside Aquafina bottled water to ensure those fasting can stay refreshed and hydrated. But the tent is more than a place to receive a meal—it’s a space where kindness is exchanged, stories are shared, and the deep sense of togetherness that defines Ramadan truly comes to life.
