Kia Corporation (Kia) has received a Bronze award at the 2026 International Design Excellence Awards (IDEA) for the Kia PV5 Infotainment System, while Kia’s global campaign with The Ocean Cleanup has been named a Finalist.
The recognitions were received in IDEA’s Digital Interaction and Social Impact Design categories, highlighting Kia’s commitment to user-centered mobility innovation and positive environmental impact.
Why Did the Kia PV5 Infotainment System Win Bronze?
Developed for Kia’s first dedicated electric Platform Beyond Vehicle (PBV), the PV5 Infotainment System was recognized for its user-centered design and software-driven mobility experience. Key features include:
- Software-Defined Mobility Experience: The platform was designed for Kia’s PBV ecosystem and enables flexible business, service and lifestyle applications through a scalable software platform.
- Optimized 16:9 Wide Display Interface: Kia’s first infotainment user interface designed for dedicated PBVs features a 16:9 widescreen layout with multi-view capability, allowing users to access media, camera and HVAC functions simultaneously.
- Integrated Design Language: Shared visual elements, including typography, icons, widgets and media experiences, help deliver a consistent user experience across physical and digital touchpoints.
Why Was Kia’s Campaign with The Ocean Cleanup Recognized as an IDEA Finalist?
Kia’s global campaign, ‘Kia x The Ocean Cleanup: Creating a Wave of Movement, Together’, was developed as a seven-part video series that reflects Kia and The Ocean Cleanup’s shared vision of a plastic-free ocean. The campaign builds on Kia’s ongoing support for The Ocean Cleanup’s work, which has removed more than 42 million kilograms of marine waste to date. Key initiatives include:
- Purposeful Storytelling: Environmental data is translated into engaging content designed to raise awareness of ocean plastic pollution and inspire collective action.
- Shared Sustainability Vision: The campaign connects The Ocean Cleanup’s marine plastic removal work with Kia’s ‘Movement’ philosophy, reinforcing both organizations’ shared commitment to a cleaner and more sustainable future.
- Design for Social Impact: A consistent visual language centered on movement unifies the series and demonstrates the role design can play in communicating sustainability initiatives.
Presented by the Industrial Designers Society of America (IDSA), the International Design Excellence Awards (IDEA) are one of the world’s most prestigious design competitions, recognizing excellence in design and innovation across a wide range of industries. Entries are evaluated on criteria including design innovation, user benefit, aesthetics, societal impact and business value.
It is worth noting that Aljabr Trading Company, Kia’s authorized distributor in the Kingdom of Saudi Arabia, offers customers a diverse range of Kia vehicles, complemented by comprehensive after-sales services, maintenance, and genuine spare parts, providing an integrated and seamless ownership experience.
Learn more: kia.com/aljabr
