Novo Nordisk Saudi Arabia launches “Live Lighter This National Day”, a knowledge-building initiative encouraging people to speak with a healthcare professional about their health and weight management
The campaign features videos during the Saudi National Day period, reminding people that a doctor can help them find the right support for their health
“Live Lighter” is part of Novo Nordisk’s work to support health education and encourage earlier conversations about weight management in Saudi Arabia
Novo Nordisk Saudi Arabia is launching “Live Lighter This National Day”, a knowledge-building initiative inspired by the National Day spirit of pride, progress and wellbeing. The campaign uses short-form video content on Meta and TikTok to encourage people in Saudi Arabia to take a first step towards lasting health by speaking with a doctor or healthcare professional
Through video content timed to the Saudi National Day period, the campaign highlights that small steps towards understanding and managing health can help build a healthier nation. “Live Lighter” aims to remind people that they do not have to navigate their health journey alone — and that a doctor or healthcare professional can help identify the right support for each individual.
“Saudi National Day is a moment to celebrate the heritage, progress and the Kingdom’s ambition. Through ‘Live Lighter,’ Novo Saudi Arabia aims to spark meaningful conversations about health and wellbeing. Lasting health begins by taking action and seeking guidance from healthcare professionals to get the right support for each individual”. said Hamza Benharkat, General Manager, Novo Nordisk Saudi Arabia.
The initiative directs people who are concerned about their health or weight management to speak with a doctor, specialist or other qualified healthcare professional to start the conversation and explore personalised support.
“Live Lighter This National Day” forms part of Novo Nordisk’s commitment to lasting health — supporting people in Saudi Arabia to start conversations about their health and wellbeing through education, dialogue and partnership.
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