Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company (QIC), continues to welcome visitors at SEVEN ABHA, its first entertainment destination, following the success of the opening festival, which attracted strong turnout and engagement.
Since opening its doors to the public, SEVEN ABHA has been offering an integrated entertainment experience designed to bring families and friends together in one destination, through a diverse range of experiences catering to different ages and interests, within an environment inspired by the spirit of Aseer and its distinctive cultural identity.
Over five days, the opening festival served as a platform celebrating entertainment, culture, and local heritage through an integrated program inspired by the identity of the Aseer region. Its activities ranged from showcasing local heritage and traditional crafts to supporting local talent and young entrepreneurs, alongside family experiences, culinary offerings, performances, and community-focused activities. The program gave visitors the opportunity to enjoy world-class entertainment experiences while discovering Aseer’s creativity, renowned hospitality, and rich cultural heritage, making a visit to SEVEN Abha an extension of the wider Aseer experience and the distinctive character of the region.
Visitors also enjoyed a range of entertainment experiences, including Formula E Karting, Kawaken, GolFi, Cyber Bowling, and Scene Cinemas, creating a mix that expands the variety of entertainment options available and establishes SEVEN ABHA as a new addition to the region’s entertainment landscape.
By developing destinations that bring communities together and provide diverse entertainment experiences close to them, SEVEN is expanding the range of options available to families and friends while encouraging social interaction and strengthening social connections, supporting quality of life across the Kingdom. The company is developing 14 entertainment destinations across 13 cities, bringing together elements of local culture and the best global entertainment experiences as part of its contribution to growing the entertainment sector and achieving the goals of Saudi Vision 2030.
