As the FIFA World Cup 2026™️ ends in Spain’s stunning victory, the Coca-Cola Fan Zone at JAX District has wrapped up its five-week-long festival, having transformed the creative district into one of Riyadh’s key destinations for FIFA World Cup match viewings, and one of the Kingdom’s most vibrant hubs for entertainment and community experiences
Running from the knockout rounds on June 11 through to the final match on July 19, the Coca-Cola Fan Zone transformed JAX District’s iconic warehouses into a cinematic football experience, bringing together families and supporters of all nationalities to cheer side by side for the teams they love
Culminating in an unforgettable Final, the Coca-Cola Fan Zone drew a lively crowd of over 1,000 fans to share in the rollercoaster of emotions that defined the tournament’s closing match
JAX District offered visitors a rich entertainment program that kept supporters fully immersed between matches, with an e-gaming zone, football activation challenges, a football fan shop, curated F&B offerings and a dedicated family area that welcomed more than 20,000 guests over the course of the tournament
The Coca-Cola Fan Zone at JAX District aligns with JAX District’s role as an engine for homegrown creativity in Saudi Arabia, further cementing its reputation as a unique, year-round hub where culture, creativity, and community come together. For five weeks, JAX District provided the ideal setting for shared football experiences that brought communities together around the world’s game
Manuel Burgos, Vice President & General Manager of Coca-Cola Middle East (TBC), said: “What we saw at JAX District over the past five weeks was the very spirit that Coca-Cola has embodied at every World Cup since 1978: strangers becoming friends, communities coming together, and pure, unfiltered passion for the game. JAX District was more than a host for our Fan Zone; it elevated the experience, giving fans a setting as memorable as the football itself”
