As part of its commitment to supporting national talent and empowering Saudi talents, KUDU Food & Catering Company, a leader in the fast-food sector, announced its support for the participation of Saudi inventor and service staff member Lamia Al-Zubaidi in the “ITEX 2026” International Exhibition for Inventions, Innovation, and Technology, held from May 18 to 20, 2026, at KL Convention Center in the Malaysian capital, Kuala Lumpur
Lamia Al-Zubaidi’s participation came after she developed an innovation consisting of a smart attachment for restaurant tables, aimed at improving operational efficiency and enhancing the customer experience within the restaurant and hospitality sector, Her innovation won the silver medal in the automation and manufacturing category, an achievement that reflects the great potential of Saudi youth in the fields of innovation and technological development
This initiative is part of KUDU’s commitment to supporting its employees and empowering them to develop their ideas and aspirations, based on the belief that investing in people is one of the most important elements of success and sustainability, as well as promoting the presence of Saudi talent in international forums, in line with the objectives of the Kingdom’s Vision 2030 to support innovation and human capacity development
Commenting on this participation, Mr. Rakan Al-Rashed, Chairman of the Board of Directors of KUDU Food and Catering, said
“At KUDU, we are proud to support Lamia Al-Zubaidi on this inspiring journey, which serves as a shining example of ambitious Saudi youth capable of transforming ideas into real, globally competitive achievements. What Lamia achieved at the “ITEX 2026” exhibition is a source of pride for us all and underscores the importance of investing in and supporting national talent to reach global platforms”
Al-Rashed added: “At KUDU, we believe that the work environment is not limited to performing daily tasks, but extends to nurturing talent and creating opportunities that enable the sons and daughters of our nation to achieve their ambitions. Our support for Lamia’s participation is an extension of our commitment to empowering national talent and fostering a culture of innovation and creativity”
For her part, Lamia Al-Zubaidi expressed her thanks and gratitude to KUDU for supporting her participation in the exhibition, emphasizing that this experience represents an important milestone in her professional and personal journey. She added that winning the silver medal served as a major motivation to continue developing her ideas and transforming them into practical solutions that can serve the restaurant and hospitality sector in the future, noting that this support reflects KUDU’s genuine belief in the capabilities and aspirations of its employees
