• Building upon over 60 years of scientific research into hair health, Priorin®️ Extra now available in UAE, Saudi Arabia and Egypt
• Unique, clinically proven formula is now enhanced with Biotin and a higher concentration of key ingredients
Riyadh, Saudi Arabia – February 11, 2026 – Bayer, a global leader in life sciences, today announced the highly anticipated launch of Priorin®️ Extra, an advanced, next generation dietary supplement designed to help combat hair loss, stimulate hair growth, and strengthen hair. Building on more than 60 years of Priorin®️ global heritage, the new formula delivers enhanced nutritional support for women experiencing visible hair thinning and increased hair shedding.
Joining the trusted Priorin®️ family, the newly launched Priorin®️ Extra is now available across Saudi Arabia, United Arab Emirates (UAE) and Egypt, reinforcing Bayer’s commitment to advancing self-care and well-being in the Middle East.
Bayer has a legacy of more than 160 years of advancing health and nutrition. With operations across 16 countries in the Middle East and North Africa, Bayer Consumer Health is committed to improving the health and quality of life for individuals and communities across the MENA region. By providing innovative self-care solutions, Bayer contributes to sustainable health systems by promoting preventive health and reducing the long-term burden on healthcare facilities.
Commenting on the launch, Mohamed Galal, Cluster Head, MENA, Bayer Consumer Health said: “At Bayer, we are dedicated to empowering individuals to take charge of their everyday health by expanding access to science-backed self-care solutions across the MENA region. Studies have shown that hair loss in women is associated with profound psychological distress, affecting mental health, self-esteem and social functioning. We take women’s health very seriously and are proud to be launching Priorin®️ Extra across the UAE, Saudi and Egypt.”
The Priorin®️ Extra launch event was held in Saudi Arabia, and brought together dermatologists and pharmacists from Saudi Arabia, UAE, and Egypt, highlighting the regional significance of this new product. The event was endorsed by the Saudi Society for Dermatology and Dermatologic Surgery (SSDDS), a specialized medical organization aimed at developing and providing exceptional healthcare in the field of dermatology and dermatologic surgery in Saudi Arabia.
“Hair loss is a common condition with multiple underlying causes, and there is no single solution that fits all patients. Appropriate management requires a comprehensive medical assessment that considers hormonal, nutritional, and psychological factors,” said Dr. Maysa Eshmawi, Consultant dermatologist, and board member of the Saudi Society of Dermatology and Dermatological Surgery. “Nutritional support may play a complementary role as part of an individualized treatment plan determined by the physician according to each patient’s condition, with the aim of improving hair health and overall quality of life..”
Mr. Mohamed Masoudi, CEO of Lamasat Company, a leading company in haircare and Spa services, added: “Many of our clients seek solutions for thinning hair and hair loss, which can deeply affect their sense of self. We are constantly looking for new and effective options to recommend. Priorin®️ Extra, with its natural ingredients and clinically proven results in strengthening hair and reducing hair fall, offers a valuable and convenient addition to hair care routines. We anticipate it will help many individuals achieve healthier, more vibrant hair, thereby significantly boosting their confidence.”
Priorin®️ Extra was designed to address hair loss which may be attributed to physical or emotional stress, or nutritional deficiencies or many other factors. Its unique and clinically proven formula is now enhanced with Biotin on top of other key ingredients, including millet extract with high content of vitamins and minerals, wheat-germ oil, cystine, and vitamin B5. Working from within, it nourishes hair follicles and fosters healthier, more resilient hair. Clinical studies show it is well tolerated and effective in reducing hair loss, with users reporting significant improvement from as early as the fourth week of use, and enhanced beauty and appearance of hair from the eighth week. Even for those with weak and brittle hair, Priorin®️ Extra can can help strengthen the hair and improve its quality. Priorin®️ Extra offers a convenient dosage of just two capsules per day ideally for three months for optimal results.
