Riyadh, Saudi Arabia – Nujoom Styli, a platform by Styli, Landmark Group’s digital-first fashion and lifestyle marketplace, in collaboration with Billboard Arabia, has wrapped Season 1 in Saudi Arabia. Built to spotlight homegrown talent, the initiative brings music and style into one cultural stage where Saudi creativity leads the story.
At its core, Nujoom Styli envisioned to support Saudi artists and creatives, giving them a platform to release original soundtracks and translate their creative identity into fashion through dedicated capsule collections. Season 1 brought this vision to life by highlighting how music and personal style move together in a fluid, expressive, and deeply personal way, reflecting a new generation of Saudi creativity that lives in the details and refuses to be defined by one lane.
To mark the close of Season 1, Styli hosted an immersive Nujoom Styli gathering at Beast House, JAX District, Riyadh, bringing the campaign to life offline and celebrating the community that shaped it. The evening gathered a curated mix of media, influencers, and content creators, including leading regional figures such as Noha Nabil, Jori Kattan, Dana, Nesma Elgohary, Eleen Su, Juu Yasmina, alongside tastemakers from across the Kingdom.
In partnership with Billboard Arabia, the night celebrated the intersection at the heart of the campaign: music, style, and modern Saudi expression. A standout moment came with live performances by Mishaal Tamer and Jori Kattan closing the season with the same energy it opened with confident, personal, and rooted in Saudi culture.
Reflecting on the campaign milestone, Abhinav Nair, CGO of Styli, said Nujoom Styli reflects who we are as a brand and where we come from. As a homegrown platform built in the region, this initiative was created to support voices shaping Saudi Arabia’s cultural future. Closing Season 1 in this way feels like a full-circle moment, bringing music, fashion, and talent under one roof. In line with Vision 2030, Nujoom Styli creates real opportunities for young creatives, giving Saudi voices a platform to be seen and heard, and this is only the beginning.
“Nujoom Styli aligns closely with our mission at Billboard Arabia to spotlight authentic voices from the region and shape how Arab talent is discovered and celebrated. By partnering with Styli, we’re creating a platform where Saudi artists can express their sound, style, and identity in a way that feels true to who they are.” said, Rami Zeidan, Managing Director, Billboard Arabia
Guests experienced the Nujoom Styli world through live styling and beauty activations, personalised styling sessions, and hands-on product trials. Immersive décor and branded installations created content-friendly moments throughout the venue, including dedicated corners featuring the limited edition, Mishaal x Styli and Jori x Styli on display offering an up-close look at how their creative identities translate into fashion.
The experience was complemented by curated food moments, a vinyl records station where guests customised records with live calligraphy, and a dedicated glam station for touch-ups, all tying back to the campaign’s focus on artistry, individuality, and self-expression.
With Season1 now complete, Nujoom Styli looks ahead to new collaborations and future chapters that continue to spotlight Saudi talent and the culture driving it forward, aligned with the spirit of Vision 2030 and the Kingdom’s growing creative ecosystem.
As the journey continues, Season 2 is set to be even bigger, with more talent, more collaborations, and more moments that put Saudi creativity firmly in the spotlight.
