Škoda has officially announced its entry into the Saudi market through its participation in the Riyadh Car Show, one of the most prominent events of Riyadh Season held in the Kingdom of Saudi Arabia. This strategic move aims to strengthen Škoda’s growing presence in the Middle East and meet the increasing demand for high-quality European vehicles.
Škoda’s launch in the Kingdom comes in partnership with SAMACO Automotive, a collaboration that brings together the brand’s European heritage spanning more than 130 years with SAMACO’s extensive expertise in the Saudi market. This partnership offers customers a comprehensive ownership experience focused on innovation, quality, and trust.
Škoda plans to enhance its presence in the Saudi market through operations in three major cities: Riyadh, Jeddah, and Al Khobar. New and advanced showrooms are currently being prepared and are set to open soon, meeting customer needs in line with the highest international standards.
The brand offers a wide range of well-known European models, including Kodiaq, Karoq, Octavia, Superb, Kushaq, and Slavia. These models are characterized by practical design, smart technologies, and spacious interiors, catering to the needs of Saudi drivers in terms of reliability, value for money, and strong performance across various driving conditions.
Škoda and SAMACO also provide a fully integrated digital experience to simplify the customer journey. This includes online service booking, comprehensive model information, convenient test drive experiences, and after-sales services that adhere to the highest global quality standards.
Škoda views the Kingdom of Saudi Arabia as a key strategic market within its regional expansion plans and remains committed to sustainable growth, delivering distinctive driving experiences, and building long-term relationships with customers through continuous investment in infrastructure, services, and a diverse range of options to suit all segments.
