<\/p>\n
Social Clinic, a Saudi-born creative agency, proudly announces its latest milestone: leading the creative development and execution management of AROYA Cruises\u2019 new campaign, starring global icons Cristiano Ronaldo and Georgina Rodr\u00edguez in their first-ever brand campaign together.
\nThe campaign, titled \u201cYalla AROYA Cruise,\u201d takes a cinematic, playful approach\u2014offering a glimpse into how Cristiano and Georgina turn a regular day at home into a spark of cruise excitement. From a sea view through the curtains to a coffee mug transformed by anticipation, the film captures the spirit of escapism in a fresh and modern way.
\nSocial Clinic was responsible for developing the creative platform, directing the narrative and tone of the campaign, managing production and post-production, and delivering the full communications rollout across digital and social platforms, as well as news and media channels.
\n\u201cThis collaboration is a proud moment for Saudi creativity\u2014two Saudi-born brands coming together to deliver a story on a global stage,\u201d said Rayyan Jamjoom, CEO of Social Clinic. \u201cSeeing AROYA Cruises and Social Clinic lead a campaign with two of the world\u2019s most recognized figures reflects the ambition and capability emerging from the Kingdom\u2019s creative industry.\u201d
\n“Our mission was to breathe life into AROYA as a brand that\u2019s not only aspirational and global, but truly one-of-a-kind,” said Turky Kari, Executive Marketing Director at AROYA Cruises. “Social Clinic came in with bold ideas and an incredible collaborative energy that helped us craft a campaign bursting with personality, style, and international flair\u2014everything AROYA stands for.”<\/p>\n
About AROYA Cruises
\nAROYA Cruises, launched in June 2023, is a division of Cruise Saudi, a Public Investment Fund portfolio company. The brand is part of Saudi Arabia\u2019s Vision 2030 strategy, with the goal of transforming the Kingdom into a leading global tourism destination. AROYA Cruises is redefining luxury cruising with its flagship vessel AROYA, which offers 1,678 cabins, 29 dining venues, 20 entertainment options, and an array of world-class amenities designed to deliver a \u2018Remarkably Arabian\u2019 experience.
\nAbout Social Clinic
\nSocial Clinic is a fully integrated creative and media agency in Riyadh and Jeddah. Known for its culturally attuned thinking and strategic-first approach, the agency partners with brands to create work that moves people and drives measurable impact.<\/p>\n","protected":false},"excerpt":{"rendered":"
Social Clinic, a Saudi-born creative agency, proudly announces its latest milestone: leading the creative development and execution management of AROYA Cruises\u2019 new campaign, starring global icons Cristiano Ronaldo and Georgina Rodr\u00edguez in their first-ever brand campaign together. The campaign, titled \u201cYalla AROYA Cruise,\u201d takes a cinematic, playful approach\u2014offering a glimpse into how Cristiano and<\/p>\n","protected":false},"author":10,"featured_media":7288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-7290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-english-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/7290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7290"}],"version-history":[{"count":1,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/7290\/revisions"}],"predecessor-version":[{"id":7291,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/7290\/revisions\/7291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/media\/7288"}],"wp:attachment":[{"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}