Hotel management company \u201cAdeera\u201d, a PIF company, has signed a Memorandum of Understanding (MoU) with Armah Sports, a leading fitness brand in the Kingdom of Saudi Arabia, to introduce a technology-driven and guest-centric luxury wellness and fitness experience across its properties.<\/p>\n
Armah Sports having distinguished experience and have established multiple fitness chains since 1994, becoming the fitness center chain in Saudi Arabia and playing a part in shaping the industry. As part of the partnership, Armah Sports & Adeera will introduce cutting-edge wellness concepts tailored to Adeera\u2019s hospitality offerings. The collaboration will focus on designing and equipping premium, sustainability-driven wellness and fitness facilities, curating exclusive activations and services to enhance guest experiences, and ensuring seamless operational excellence in fitness facility management.<\/p>\n
Stefan Leser, CEO of Adeera, said: \u201cWe believe luxury hospitality and guest wellbeing go hand in hand. True hospitality is a holistic experience, enabling our guests to prioritise their health and lifestyle seamlessly, even when they are away from home. With this agreement, Adeera and Armah Sports set the stage for a new era in hospitality, where fitness, wellness and sustainability come together for guests seeking balance, rejuvenation and world-class facilities.\u201d<\/p>\n
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Fahad Al Haqbani, CEO of Armah Sports, added: \u201cOur mission has always been to transform fitness and wellness spaces by integrating cutting-edge technology, sustainable practices and top-tier expertise. This partnership with Adeera will allow us to bring our industry-leading solutions into the heart of luxury hospitality.\u201d<\/p>\n
Adeera aims to transform luxury hospitality in the Kingdom by blending the warmth and generosity of Saudi hospitality with the evolving preferences of modern travellers. As health-conscious and sustainable travel experiences continue to gain momentum, this collaboration offers a harmonised approach to wellness-focused hospitality. Armah Sports, a leader in sustainable fitness innovation, has pioneered eco-conscious fitness centres incorporating BMS solutions, LEED-certified green buildings and plastic-free environments, which aligns with Adeera\u2019s dedication to sustainability and excellence.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hotel management company \u201cAdeera\u201d, a PIF company, has signed a Memorandum of Understanding (MoU) with Armah Sports, a leading fitness brand in the Kingdom of Saudi Arabia, to introduce a technology-driven and guest-centric luxury wellness and fitness experience across its properties. Armah Sports having distinguished experience and have established multiple fitness chains since 1994, becoming<\/p>\n","protected":false},"author":10,"featured_media":7209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-7208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-english-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/7208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7208"}],"version-history":[{"count":1,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/7208\/revisions"}],"predecessor-version":[{"id":7210,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/7208\/revisions\/7210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/media\/7209"}],"wp:attachment":[{"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}