Genesis has been recognized for its exceptional design and innovation at the 2026 International Design Excellence Awards (IDEA). Highlighting the brand’s achievements is a Silver Award for the Genesis Magma GT Concept in the Automotive & Transportation category, alongside finalist recognitions for the G90 Wingback Concept and the Magma User Interface (UI) Design in Automotive & Transportation and Digital Interaction categories, respectively.
\nGenesis Magma GT Concept (Silver, Automotive & Transportation)
\nThe Genesis Magma GT Concept boldly reinterprets the brand\u2019s \u201cAthletic Elegance\u201d design philosophy through the proportions and aerodynamics of a high-performance sports car. Featuring a low, wide body, a flowing roofline, and a distinctive boat-tail cabin, the concept expresses a commanding stance and latent power. By prioritizing restrained surfaces and sophisticated details over aggressive styling, the Magma GT Concept encapsulates Genesis’ vision for luxury high performance, where athletic tension and refined composure coexist in harmony.
\n\u201cThe Magma GT Concept represents the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability,\u201d said Genesis Chief Creative Officer, Luc Donckerwolke.
\nIn addition to the Magma GT Concept, Genesis earned two finalist nods that further showcase the brand’s expansive design vision and tech innovations.
\nGenesis G90 Wingback Concept (Finalist, Automotive & Transportation)
\nReinterpreting the marque\u2019s flagship G90 sedan as a grand tourer wagon, this concept explores the luxury high-performance potential of Genesis\u2019 Magma program. It combines the G90 Long Wheel Base with an extended roofline and an elegant parabolic profile. Aerodynamic elements inspired by GT endurance race cars \u2014 including wide wheel arches, large air intakes, a rear wing, and a diffuser \u2014 are exquisitely integrated to embody both high-performance dynamism and the brand’s characteristic restrained elegance.
\nGenesis Magma UI Design (Finalist, Digital Interaction)
\nDebuting as the digital interface for the first Magma production vehicle, the GV60 Magma, this UI enhances both information visibility and driver engagement during track and high-performance driving. It combines sophisticated chronograph-inspired graphics, the deep blacks of OLED displays, and a restrained Magma orange color palette. In the Magma-exclusive mode, the interface expresses a sense of speed and intense energy through angled typography and dynamic motion graphics.
\nThe 2026 IDEA Award recognitions underscore Genesis\u2019s ongoing commitment to pushing the boundaries of automotive design, solidifying its reputation as a global innovator in both luxury high-performance aesthetics and digital user experiences.
\nPresented annually by the Industrial Designers Society of America (IDSA), the IDEA Awards are among the longest-running and most prestigious design awards programs in the world. Originally founded to recognize exceptional achievement in industrial design, the program has since expanded to highlight groundbreaking design across numerous disciplines, including automotive and transportation, digital interaction, strategy, and branding.
\n– END-<\/p>\n
\nAbout Genesis Middle East & Africa
\nAs a Korean design-focused brand, Genesis has introduced fascinating models that embody \u2018athletic elegance\u2019, including The G70, The G80 midsize sedan and The G90 flagship sedan, as well as The GV70, The GV80 & The GV80 Coupe. With Genesis distributors based throughout the Middle East and Africa region, Genesis is present with standalone showrooms in the region, with plans to expand further into the MEA region in the near future. For more information on Genesis and its new definition of luxury, please visit www.genesis.com
\nGenesis on X | YouTube | Facebook | Instagram | LinkedIn<\/p>\n","protected":false},"excerpt":{"rendered":"
Genesis has been recognized for its exceptional design and innovation at the 2026 International Design Excellence Awards (IDEA). Highlighting the brand’s achievements is a Silver Award for the Genesis Magma GT Concept in the Automotive & Transportation category, alongside finalist recognitions for the G90 Wingback Concept and the Magma User Interface (UI) Design in Automotive<\/p>\n","protected":false},"author":10,"featured_media":18444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18442","post","type-post","status-publish","format-standard","has-post-thumbnail","category-1"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/18442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18442"}],"version-history":[{"count":1,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/18442\/revisions"}],"predecessor-version":[{"id":18443,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/18442\/revisions\/18443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/media\/18444"}],"wp:attachment":[{"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}