Sony debuts its first True RGB BRAVIA TVs, featuring independently driven RGB LEDs, a new unique anti-glare and reflection screen, and a next-generation theater system all developed with insights from industry experts.<\/p>\n
\n(Riyadh, Saudi Arabia, June 1, 2026) – Sony advanced its \u201cCinema is Coming Home\u201d message in Saudi Arabia with the introduction of two BRAVIA True RGB televisions, the new flagship BRAVIA 9 II TV, the BRAVIA 7 II TV, as well as the BRAVIA Theatre Trio, a next-generation home audio system engineered to complement large screen cinematic viewing. The combination of TV and the Home Theatre system, driven by Sony\u2019s ongoing commitment to faithfully deliver the creator\u2019s visual and audio intent, completes the ultimate cinematic experience at home.<\/p>\n
The new TVs are powered by Sony\u2019s proprietary RGB Backlight Master Drive Pro, which precisely controls independently driven red, green, and blue light sources, enabling the new BRAVIA True RGB TV models achieve the largest colour volume ever in Sony\u2019s home TV history, delivering the accurate colour reproduction from wider viewing angle, in bright home environment.<\/p>\n
\u201cSony has been advancing LED control for over 20 years from our first independent RGB light sources in the Qualia 005 [2004] through our flagship Backlight Master Drive premiering in 2016,\u201d says Yousufuddin Mohammad, Head of Home Entertainment, Sony Middle East and Africa. \u201cOur new True RGB represents a breakthrough that combines the precision of individually controlled RGB LEDs with the best aspects of both Mini LED and OLED, giving viewers purer colour, higher brightness, and picture accuracy that holds up in any room.\u201d<\/p>\n
BRAVIA 9 II and BRAVIA 7 II Shared Features:<\/p>\n
BRAVIA 7 II: A new dimension of colour with True RGB<\/p>\n
\u2022 First True RGB LED BRAVIA TVs: the BRAVIA 9 II and BRAVIA 7 II, each using independently driven red, green, and blue LEDs for precise colour reproduction in bright living room environments.
\n\u2022 Unprecedented Colour Volume: Independent control of RGB LEDs achieves the largest colour volume in Sony\u2019s home TV history, delivering high colour gamut, contrast, depth, and beautiful gradation. Powered by Sony\u2019s RGB Backlight Master Drive Pro which drives each LED with high precision, improving brightness, reducing blooming, and producing purer colour than conventional Mini LED displays.
\n\u2022 Wide Viewing Angles: Independent RGB LED driving and the X-Wide Angle Pro ensure beautiful images and consistent colours from wide viewing angle.
\n\u2022 Large Screen for Immersive Experience: The BRAVIA 9 II offers an impressive 115-inch class option for large format cinematic viewing, while the BRAVIA 7 II features screen sizes 65 to 98 inches, both maintaining ease of installation and integration.
\n\u2022 Elevated Audio Experience: Full range speakers deliver a solid sound while enhancing dialogue clarity with Voice Zoom 3\u2122, powered by AI. Also, our evolved 3D Surround Upscaling expands stereo to wider 3D surround.
\n\u2022 Harmonic Presence: The flagship design integrates effortlessly into any space, featuring a wave textured bezel and a transparent center stand that creates a floating, cable free look, allowing the screen to serve as d\u00e9cor even when not in use.<\/p>\n
BRAVIA 9 II Add-on Features:<\/p>\n
BRAVIA 9 II: Sony\u2019s most authentic colour ever \u2013 Flagship True RGB<\/p>\n
\u2022 Sony\u2019s most advanced expression of True RGB: Featuring newly developed LED controllers for the highest level of backlight control. This architecture produces purer primary light before the image reaches the panel, enabling expanded colour volume powered by BRAVIA 9II\u2019s RGB Triluminos Max\u2122 and Luminance Booster Pro, smoother gradation, and accurate hues at higher brightness levels, which are critical in brighter living rooms.
\n\u2022 Immersive Black Screen Pro: A newly engineered glare-free and low reflection unique screen treatment delivers rich, deep blacks even in bright living room environments. This allows viewers to immerse themselves more fully in films, revealing fine details even in dark scenes. Sony Pictures Entertainment (SPE) participated in the evaluation of the surface film, helping ensure the TVs preserve the filmmaker\u2019s intended picture quality across a variety of home lighting environments.
\n\u2022 Immersive Audio Experience: Acoustic Multi-Audio+ with up-firing beam tweeters raises cinematic surround sound with powerful depth and true immersion3.<\/p>\n
Shared Cinema-Driven Features Across 9 II and 7 II
\nBoth True RGB models include:
\n\u2022 My Cinema, optimising picture and sound for film first viewing
\n\u2022 Ambient Optimization, automatically adapts picture and audio to room condition and viewing position
\n\u2022 \u201cStudio Calibrated\u201d modes for platforms, including Netflix, Prime Video, and SONY PICTURES CORE (availability varies by region)
\n\u2022 Support for Dolby Vision\u00ae, Dolby Atmos\u00ae, DTS:X\u00ae, and IMAX\u00ae Enhanced<\/p>\n
The result is a viewing experience that maintains creator-intended colour, depth, and detail under real world conditions.<\/p>\n
BRAVIA Theatre Trio<\/p>\n
BRAVIA Theatre Trio: Sony\u2019s flagship model, expands sound far beyond the screen<\/p>\n
The BRAVIA Theatre Trio is a premium wireless theater system crafted for ultra large screens, developed to bring an authentic cinema experience into the home. To capture the passion and craftsmanship of sound creators at the heart of film production, the Trio was created in close collaboration with SPE. Through this partnership, our team gained deep insight into professional sound making, with SPE sound creators involved from the earliest stages to refine every detail. The result is a newly designed three speaker system\u2014optimised front, left, right, and center speakers\u2014that delivers a wide, immersive soundstage and clear dialogue in a space efficient package. Supported by SPE sound creator expertise, the Trio lets you experience at home the immersive sound crafted for film production.<\/p>\n
\u201cSound design is integral to the cinematic experience and often drives the visceral impact of a scene,\u201d said Tony Lamberti, Academy Award\u2013nominated sound mixer. \u201cThe spatiality of the BRAVIA Theatre Trio is exceptional; it fully envelops you in sound and delivers a truly immersive, cinematic experience in the home.\u201d<\/p>\n
\u201cWhen we design sound for film, every choice is about guiding what the audience feels in a moment,\u201d said Andrew DeCristofaro, sound designer at SPE. \u201cThe BRAVIA Theatre Trio brings that same intention into the home, letting people hear the detail, movement and balance the way we meant it to be experienced.\u201d<\/p>\n
Sony\u2019s 360 Spatial Sound Mapping technology (360SSM) generates up to 24 phantom speakers to create a wide, cinematic sound field that envelops listeners from every direction. Developed with insights from SPE, the technology is informed by an in-depth study of professional studio acoustics and the listening environments used in film production. By creating both direct sound and the natural reflections characteristic of cinemas, 360SSM transforms a room into an immersive audio space using only the existing speaker layout. The result is a multidimensional sound field that feels as though numerous speakers are placed throughout the room, faithfully conveying the depth, positioning, and nuance intended by filmmakers.<\/p>\n
With a newly added high performance USB Type C microphone, the BRAVIA Theatre Trio delivers enhanced measurement accuracy and effortless, precise room calibration, creating immersive sound perfectly tuned to any space.<\/p>\n
BRAVIA Theatre Trio supports Dolby Atmos, DTS:X, and IMAX Enhanced for compatible content and can be expanded with optional subwoofers and rear speakers including dual subwoofer configurations.<\/p>\n
Other Update<\/p>\n
Direct Connect allows compatible BRAVIA TVs to pair directly with optional wireless subwoofers and wireless rear speakers, without requiring a soundbar, enabling simple setups for deeper bass and more expansive surround when paired with the TV\u2019s impressive speaker system.<\/p>\n
Direct Connect: Easily enhance the bass and surround sound<\/p>\n
Sustainability & Accessibility
\nOur TVs use recycled materials across the body, internal parts, and remote, including Sony original SORPLAS\u2122. The BRAVIA 9 II is the first TV product to use renewable plasticcreated from used cooking oil and other renewable feedstocks. Components produced with the renewable plastic include the rear cover, one of the largest components, and some internal components such as optical components which are inherently difficult to produce with recycled materials. Additionally, the entire True RGB lineup benefits from power efficient RGB LED control by RGB Backlight Master Drive Pro.<\/p>\n
A new inclusive remote control improves accessibility through narration friendly design and tactile clarity.<\/p>\n
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