<\/p>\n
Company tops global soundbar sales, strengthening its audio portfolio with premium models and an expanded 2026 lineup<\/p>\n
Coupled with 20 years of leadership in the global TV market, achievement establishes Samsung as the leader in home entertainment<\/p>\n
<\/p>\n
Apr 07, 2026 – Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world\u2019s top soundbar brand for the 12th year in a row.
\nAccording to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership, reinforces Samsung\u2019s position at the forefront of the home entertainment industry.
\nSamsung\u2019s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.
\nThe lineup will include:
\n\u2022 HW Q990H flagship soundbar, the successor to the HW Q990F
\n\u2022 All in one soundbar HW QS90H
\n\u2022 Bouroullec designed Music Studio 7 and Music Studio 5 Wi Fi speakers<\/p>\n
\u201cAt Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,\u201d said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. \u201cBeing named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.\u201d
\n###<\/p>\n
About Samsung Electronics Co., Ltd.
\nSamsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
Company tops global soundbar sales, strengthening its audio portfolio with premium models and an expanded 2026 lineup Coupled with 20 years of leadership in the global TV market, achievement establishes Samsung as the leader in home entertainment Apr 07, 2026 – Samsung Electronics Co., Ltd. today announced that it has maintained its leadership<\/p>\n","protected":false},"author":10,"featured_media":15036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-15038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-english-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/15038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15038"}],"version-history":[{"count":1,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/15038\/revisions"}],"predecessor-version":[{"id":15039,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/15038\/revisions\/15039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/media\/15036"}],"wp:attachment":[{"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}