\n
\u2022 The new flagship store is testament to BeyondONE\u2019s commitment to advancing digital transformation, enhancing consumer choice, and elevating customer experience in the Kingdom of Saudi Arabia
\n\u2022 With a Silent Tunnel, the flagship store introduces a unique space designed to help customers step away from the digital noise and reconnect
\n\u2022 Sir Richard Branson formally opened Virgin Mobile\u2019s flagship KSA store on 28 January 2026 at Sulimaniyah, Riyadh<\/p>\n
Riyadh, Saudi Arabia \u2013 28, January 2026 \u2013 Virgin Mobile Saudi Arabia opened its new flagship store in Riyadh, marking a significant milestone for BeyondONE and reinforcing the group\u2019s long-term commitment to Saudi Arabia\u2019s fast evolving digital and telecom landscape.
\nThe new flagship store represents an important growth point for Virgin Mobile and its presence in Saudi Arabia, showcasing its digital and customer first approach into a premium physical retail experience. Designed as an immersive, experience-led destination, the store brings together seamless connectivity, transparent plans, and Virgin Mobile\u2019s signature service ethos in a space built around how customers want to connect today.
\nThe opening also underscores BeyondONE\u2019s strategic focus on Saudi Arabia as a priority growth market and its alignment with Vision 2030 ambitions to build a digitally empowered society, foster innovation, and raise service standards across key sectors, including telecommunications.
\n\u201cThis flagship opening is more than a retail milestone, it reflects BeyondONE\u2019s belief in Saudi Arabia\u2019s digital future and our commitment to building services that put customers firmly at the centre,\u201d said Yaarob Al Sayegh, CEO of BeyondONE in Saudi Arabia. \u201cBy bringing Virgin Mobile\u2019s digital-first philosophy into a physical space, we are redefining how customers experience connectivity while supporting the Kingdom\u2019s vision for innovation, choice, and world-class service.\u201d
\nIn a world increasingly shaped by constant connectivity, digital noise, and surface-level interactions, Virgin Mobile champions the power of real, meaningful connection. This philosophy comes to life through the flagship store\u2019s standout \u201csilent tunnel\u201d, a dedicated space where visitors can momentarily disconnect, reset, and reconnect with themselves. The experience reinforces Virgin Mobile\u2019s view that true connection begins from within, positioning the brand not just as a mobile provider, but as an enabler of more mindful, authentic moments.
\nThe flagship store was officially opened by Sir Richard Branson, Founder of the Virgin Group, who joined BeyondONE and Virgin Mobile leadership at the launch event in Riyadh. The opening was attended by senior executives, media representatives, influencers, and partners, who gathered to mark the milestone and celebrate Virgin Mobile\u2019s continued growth in the Kingdom.
\nReflecting on Virgin\u2019s retail journey, Richard Branson, Founder of the Virgin Group, said: \u201cFrom the first Virgin Records store we opened in 1976, we\u2019ve been creating unique retail spaces that bring people together and become a whole experience. It\u2019s amazing to see that 50 years later, this spirit still lives on. Seeing the new Virgin Mobile flagship store in Riyadh confirmed it for me\u201d
\nThe new flagship store sets a new benchmark for telecom retail in Saudi Arabia, combining bold design, immersive experiences, and digitally enabled service to deliver a premium, welcoming environment. As Virgin Mobile continues to evolve its presence across the Kingdom, the store stands as a symbol of innovation, customer empowerment, and BeyondONE\u2019s long-term commitment to Saudi Arabia\u2019s digital future.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u2022 The new flagship store is testament to BeyondONE\u2019s commitment to advancing digital transformation, enhancing consumer choice, and elevating customer experience in the Kingdom of Saudi Arabia \u2022 With a Silent Tunnel, the flagship store introduces a unique space designed to help customers step away from the digital noise and reconnect \u2022 Sir Richard Branson<\/p>\n","protected":false},"author":10,"featured_media":13876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-13878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-english-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/13878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13878"}],"version-history":[{"count":2,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/13878\/revisions"}],"predecessor-version":[{"id":13880,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/13878\/revisions\/13880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/media\/13876"}],"wp:attachment":[{"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}