\n
\nFragrance World introduces Street Origins, a new fragrance line that redefines what contemporary perfumery can be. Conceived by Safeer Moidu, Joint CEO of Fragrance World, Street Origins was born from a simple idea to create long-lasting, original fragrances that are accessible, expressive and unafraid to stand out.
\nIn an industry often crowded by imitation and duplication, Street Origins brings authenticity back to the forefront. Built on Fragrance World\u2019s manufacturing strength, it delivers high performance scents designed from scratch, proving that originality and quality can coexist without the heavy price tag.
\nThe name captures its spirit, Street, where creativity thrives, from sidewalks and rooftops to skate parks and subways. Origins, the memories, moods and cities that shape each of us. Together, they form a brand that celebrates individuality and movement.
\nEach scent draws inspiration from the rhythm of a city, its pulse, texture and nightlife interpreted through bold colours, graphic artwork and distinctive bottle designs that feel instantly collectible. The collection spans two tiers:
\nOrigins Range: 26 everyday signatures inspired by city moods
\nIcon Range: 14 limited-edition drops with statement finishes and special sleeves.
\nEvery fragrance is gender-neutral, made to evolve with one\u2019s personality, not define it, marking a new era for Fragrance World, one that fuses street culture with scent craftsmanship.
\n\u201cStreet Origins is a creative rebellion, a return to originality in a market that\u2019s become too comfortable with imitation. We wanted to make fragrances that feel as real and expressive as the people wearing them-raw, bold and built for everyday life,\u201d says Safeer Moidu, Joint CEO of Fragrance World.
\nBeyond scent, Street Origins functions as a creative platform championing collaborations across art, music and design. Upcoming partnerships with internationally acclaimed perfumers under Fragrance World\u2019s creative innovation arm, French Avenue, will extend the brand\u2019s artistic vision. These collaborations featuring renowned perfumers such as Jordi Fern\u00e1ndez (Givaudan), Shinichiro Oba, Pascal Gaurin and Jean-Christophe H\u00e9rault (IFF) reinforce Fragrance World\u2019s role in leading a new narrative for Middle Eastern perfumery, one that values artistry, experimentation and emotional storytelling.
\nWith Street Origins, Fragrance World continues to prove that the Middle East is not merely following global fragrance trends, it is setting them. Explore the full collection on Shopfragranceworld.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fragrance World introduces Street Origins, a new fragrance line that redefines what contemporary perfumery can be. Conceived by Safeer Moidu, Joint CEO of Fragrance World, Street Origins was born from a simple idea to create long-lasting, original fragrances that are accessible, expressive and unafraid to stand out. In an industry often crowded by imitation and<\/p>\n","protected":false},"author":10,"featured_media":12401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-12403","post","type-post","status-publish","format-standard","has-post-thumbnail","category-english-news"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/12403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12403"}],"version-history":[{"count":1,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/12403\/revisions"}],"predecessor-version":[{"id":12404,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/12403\/revisions\/12404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/media\/12401"}],"wp:attachment":[{"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}