\n
A bold call to break free from “good enough” and inspire consumers to rethink their choices.
\nRiyadh, Saudi Arabia \u2013 Sep 30, 2025 – Samsung Electronics MENA has kicked off its latest regional campaign, #YouDeserveMore, with an open call to mobile users who feel stuck with phones that haven\u2019t offered anything fresh in years. This is more than an upgrade, it\u2019s a clear message: Why stay stuck with good enough, when better options are in front of you?
\nAt the heart of the bold campaign is a recognisable feeling: staying with something simply because it\u2019s familiar. One standout moment shows people venting in frustration: \u201cYou never understand me,\u201d \u201cI feel stuck.\u201d At first, it feels like a breakup – until they realise they\u2019re talking to their phones. That\u2019s when the story shifts, and the breaking free begins.
\nFrom there, we see how the grass is greener with Samsung delivering the best user experience so seamlessly. With Samsung\u2019s latest showstoppers, the Galaxy Z Flip7 and Galaxy Z Fold7 – bringing through the ultimate AI-powered tools, best-in-class camera experience, and slim innovation that turns heads.
\nOmar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA said: \u201cThis campaign redefines switching not as leaving something behind, but as moving forward with smarter innovations that match ambition and lifestyle. Switching is freedom: freedom to choose better, and to expect more.\u201d
\nThe integrated campaign is live across social media, featuring a hero film, over 30 influencer-led content pieces, and impactful social shorts. Creator-led storytelling, trial-based switching incentives keep the energy high.
\nIf fear has held anyone back, Samsung\u2019s Smart Switch gives you the freedom to seamlessly transfer your contacts, music, photos, calendar, text messages, and more to your new Galaxy device. Launched in early September, the campaign encourages users to challenge their comfort habits, escape basic upgrades, and explore what better looks like. With the Galaxy Z Series now widely available, the message is simple: #YouDeserveMore
\nNervous about switching to Samsung? Use the Try Galaxy App on your current phone to experience Samsung Galaxy’s latest One UI & its core AI features at trygalaxy.com<\/p>\n","protected":false},"excerpt":{"rendered":"
A bold call to break free from “good enough” and inspire consumers to rethink their choices. Riyadh, Saudi Arabia \u2013 Sep 30, 2025 – Samsung Electronics MENA has kicked off its latest regional campaign, #YouDeserveMore, with an open call to mobile users who feel stuck with phones that haven\u2019t offered anything fresh in years. This<\/p>\n","protected":false},"author":10,"featured_media":11577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-11579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-english-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/11579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11579"}],"version-history":[{"count":1,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/11579\/revisions"}],"predecessor-version":[{"id":11580,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/11579\/revisions\/11580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/media\/11577"}],"wp:attachment":[{"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}