\n
Presence was marked with a dynamic, one-of-a-kind experience with Mountain Dew being omnipresent on all the digital screens at The Boulevard Riyadh City<\/p>\n
Taking the gaming to the next level, Mountain Dew is making its legendary, high-octane brand energy felt at the Esports World Cup (EWC) 2025 at Boulevard Riyadh City. With an exciting booth at EWC arena teaming with sports and gaming enthusiasts Mountain Dew has been engaging audiences through on-ground activations to celebrate the spirit of the gamers. The presence was marked with a dynamic, one-of-a-kind experience with Mountain Dew being omnipresent on all the screens at The Boulevard, Riyadh.
\nThe latest campaign by the brand with a bold message \u2018Level Up your game\u2019, is adding to the thrill of the competition, risk-taking, and adventurous mindset. With an association with one of the world\u2019s biggest esports events, the brand has reasserted its role as the ultimate refreshment for champions.
\nAt the heart of the activation is the Mountain Dew Free Zone Booth, a unique challenge arena where visitors will face off in Mortal Kombat on PS5 set to the toughest difficulty \u2014 without the \u201cunfair advantage\u201d of drinking Mountain Dew. Winners will be celebrated with dramatic smoke effects, green lights, and the iconic \u201cYou are the winner!\u201d announcement, along with exclusive Mountain Dew merchandise, free competition tickets, and the chance to meet their favourite top gaming influencers.
\nFans will even get the chance to compete directly against their adored gaming personalities on August 8, with two lucky winners walking away with premium merchandise from Dew. The campaign becomes further exciting with humorous online skits showing influencers playfully sneaking in Mountain Dew for an extra boost to the brand\u2019s messaging.
\nPresence of the brand was marked with a dynamic, one-of-a-kind experience with Mountain Dew being omnipresent on all the screens at The Boulevard Riyadh City. The takeover was witnessed by mesmerized audiences and left an indelible mark on the gaming community.
\nThrowing light on the campaign, Karim Mohsen, Chief Marketing Officer at PepsiCo MEA, , said, \u201cEsports has gone to the next level and requires gamers to have a refreshed mind to match the spirit of the games; we have designed the campaign to honour and celebrate this untiring gaming spirit. Our activation at the EWC is also a reflection of the grandness of the event and is meant to make the visitors feel the energy associated with Mountain Dew.\u201d
\nDon\u2019t miss out \u2014 visit the Mountain Dew Free Zone Booth at EWC and experience the action firsthand! The booth will be live and electrifying until the end of the Esports World Cup, so make sure to stop by and level\u00a0up\u00a0your\u00a0game!<\/p>\n","protected":false},"excerpt":{"rendered":"
Presence was marked with a dynamic, one-of-a-kind experience with Mountain Dew being omnipresent on all the digital screens at The Boulevard Riyadh City Taking the gaming to the next level, Mountain Dew is making its legendary, high-octane brand energy felt at the Esports World Cup (EWC) 2025 at Boulevard Riyadh City. With an exciting booth<\/p>\n","protected":false},"author":10,"featured_media":10272,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-10274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-english-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/10274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10274"}],"version-history":[{"count":1,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/10274\/revisions"}],"predecessor-version":[{"id":10275,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/10274\/revisions\/10275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/media\/10272"}],"wp:attachment":[{"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}