\n
\u2022 botim\u2019s bold new branding to reach millions of beIN SPORTS viewers across MENA during the Liverpool vs Crystal Palace match.<\/p>\n
Dubai, UAE, xx July 2025 \u2013 botim, Astra Tech\u2019s flagship platform and the UAE\u2019s first AI-native fintech app, is stepping onto one of football\u2019s biggest stages. The newly rebranded botim will make its regional broadcast debut on beIN SPORTS during The FA Community Shield match between Liverpool and Crystal Palace, live from Wembley Stadium on August 10, 2025.
\nThe appearance marks botim\u2019s latest brand milestone following its transformation from a VoIP app into a next-generation fintech-first platform, blending communication, payments, and AI-driven digital services. With over 150 million users globally and a growing fintech base in the UAE, botim\u2019s evolution reflects a deeper mission: simplifying life through technology and financial inclusion.
\n\u201cOur presence at the Community Shield isn\u2019t just a brand moment, it\u2019s a statement of intent.\u201d said H.E Dr. Tariq Bin Hendi, Board Member at Astra Tech and CEO of botim. He added \u201cMuch like football, botim speaks a universal language. It is more than a platform, it\u2019s a catalyst for connection, empowering communities, families, and individuals with access to innovation, offering UAE residents smarter ways to send, save, or spend. It is all about breaking barriers and this is just the beginning.\u201d
\nJust as the The F.A Community Shield marks the kickoff of the English Premier League season, this moment marks a new chapter for botim, one where local relevance, regional ambition, and global recognition converge.
\n**While botim\u2019s communication features serve users across the globe, botim\u2019s embedded financial services are currently available in the UAE, supporting over 8 million residents with smarter ways to\u00a0manage\u00a0money.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u2022 botim\u2019s bold new branding to reach millions of beIN SPORTS viewers across MENA during the Liverpool vs Crystal Palace match. Dubai, UAE, xx July 2025 \u2013 botim, Astra Tech\u2019s flagship platform and the UAE\u2019s first AI-native fintech app, is stepping onto one of football\u2019s biggest stages. The newly rebranded botim will make its regional<\/p>\n","protected":false},"author":10,"featured_media":10251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-10253","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-english-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/10253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10253"}],"version-history":[{"count":1,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/10253\/revisions"}],"predecessor-version":[{"id":10254,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/posts\/10253\/revisions\/10254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=\/wp\/v2\/media\/10251"}],"wp:attachment":[{"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investn24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}