The global performance wear brand makes its Kingdom debut at Riyadh Park with its first store and a large-scale community workout celebrating the country’s growing fitness culture
SQUATWOLF, the premium performance wear brand worn by athletes across 120+ countries, is opening its first store in the Kingdom of Saudi Arabia at Riyadh Park with a ribbon-cutting ceremony on 21 August and KSA’s biggest mall workout at Riyadh Park on 22 August. (Link to register)
Together, the milestone store launch and community fitness event mark the brand’s official arrival in one of its most passionate and vibrant markets. For its co-founders, the moment feels like finally showing up to a community that never stopped waiting
Long before SQUATWOLF had a single square foot of retail space in the Kingdom, Saudi Arabia had already built one of the brand’s most vocal and loyal communities in the world. The orders arriving from Riyadh, the athletes tagging the brand from their training sessions, the messages asking, “When are you coming here?” The Kingdom had claimed SQUATWOLF years before SQUATWOLF could claim the Kingdom back
That changes now. With the opening of its first Saudi store at Riyadh Park and a large-scale community workout taking over Riyadh Park the following day, SQUATWOLF is celebrating its Kingdom debut in the way it knows best: by bringing people together through fitness
“Saudi has been one of our loudest communities for years, the orders, the messages, the athletes, the people who found SQUATWOLF before we ever had a presence there. The Kingdom made room for us long before we had a physical space in it. This isn’t just a store opening, it’s us finally showing up for a community that never stopped showing up for us,” commented Anam Khalid, Co-Founder & Co-CEO, SQUATWOLF.
The brand’s path into the Kingdom was shaped in no small part by an act of genuine belief from leadership. Basim K. Ibrahim from the Ministry of Investment of Saudi Arabia (MISA) didn’t just signal interest, he moved. MISA facilitated SQUATWOLF’s market entry with a speed and intentionality that the founders describe as transformative, and Basim personally invited the brand to MESIF in London before announcing its Saudi debut from the stage himself
For Khalid, that gesture meant everything: “This kind of belief from leadership changes everything. It tells you that what you’re building matters, and that the doors being opened for you are being opened intentionally. Thank you to Basim and the MISA team, we don’t take this lightly”
Co-Founder and Co-CEO Wajdan Gul added, “This is not just another store opening, it’s our first real step into a market that has been moving with a kind of ambition you can feel the moment you land. Riyadh is building, growing, and claiming its place in the world at a pace that is impossible to ignore. To bring SQUATWOLF into that energy, in a city that represents so much of where the region is going, is a big deal for us”
Having watched Riyadh transform into one of the most ambitious cities in the world, Gul sees the timing as more than strategic — it’s personal. “To everyone in Saudi who has been waiting, ordering, supporting, and asking when we are finally coming,” he added, “thank you for making this feel less like an expansion and more like coming home to a community that has been there from the start”
SQUATWOLF’s arrival in Saudi Arabia is precisely timed with one of the most significant transformations the Kingdom’s lifestyle sector has ever seen. Saudi Arabia’s sportswear market, valued at $2.03 billion in 2024, is projected to reach $2.61 billion by 2030, driven by a young, increasingly fitness-oriented population and a government actively reshaping how the Kingdom engages with health and active living
At the heart of this shift is Vision 2030’s Quality of Life Program, which aims to raise regular exercise participation among Saudi citizens by 40% by the end of the decade. Gyms, fitness studios, athletic events and wellness communities are proliferating at a pace that mirrors Riyadh’s skyline, and SQUATWOLF is built for exactly this kind of momentum
As part of its Riyadh launch celebrations, the brand will host one of the Kingdom’s biggest mall workouts. Designed to celebrate community and active living, the event will feature a bodyweight workout, exclusive gift bags, and an opportunity for participants to come together through fitness.
The activation reflects SQUATWOLF’s commitment to building communities through fitness and creating experiences that extend beyond retail
