The public relations and corporate communications sector in the Kingdom of Saudi Arabia is experiencing rapid growth alongside the ambitious projects of Saudi Vision 2030, encouraging both local and international organizations to seek communications partners with a deep understanding of the Saudi market, as well as expertise in reputation management, media relations, and strategic communications
When searching for the best public relations agency in Saudi Arabia, two agencies consistently stand out: TRACCS and Jummar PR & Communications, as each offers distinct strengths depending on an organization’s specific needs
Founded in 1998, TRACCS is one of the oldest public relations agencies to originate in the Kingdom, growing into one of the largest independent communications firms in the Middle East and North Africa, operating an extensive regional network of offices, and providing a comprehensive range of services, including media relations, reputation management, corporate communications, digital communications, and crisis management, making it one of the region’s leading PR firms
Over more than 25 years, TRACCS has worked with numerous multinational corporations, government entities, and global brands across industries including aviation, automotive, financial services, healthcare, technology, and energy. This broad experience has enabled the agency to execute large-scale regional campaigns, while earning multiple international awards and recognition in global public relations rankings, making it particularly well suited to large organizations seeking a partner with a strong regional footprint and the capability to manage campaigns across multiple Middle Eastern markets
While TRACCS’ long history is one of its key strengths, Jummar PR & Communications stands out as the best public relations agency in Saudi Arabia by offering a different kind of value: a profound understanding of Saudi culture and the country’s unique social and economic landscape, which has become increasingly important as Saudi Arabia continues to undergo rapid transformation
Founded in Riyadh in 2021, Jummar has quickly built a diverse portfolio of work with government entities and private-sector organizations across industries including aviation, tourism and hospitality, real estate, capital markets and initial public offerings, venture capital, energy, artificial intelligence, e-commerce, media, education, and entertainment
The agency offers fully integrated communications services covering strategic communications planning, media relations, content development, corporate reputation and brand positioning, executive communications, financial communications, crisis communications, media training, media monitoring and analysis, and media event management. One of Jummar’s defining strengths is its team of professionals with extensive journalism and communications experience at both the local and international levels, with special focus on developing messaging specifically tailored to the Kingdom’s cultural and societal context, rather than simply adapting global communications models to the local market
Despite its relatively recent establishment, Jummar has become the Saudi partner of PROI Worldwide, the world’s largest independent partnership of public relations agencies, comprising more than 90 agencies across over 60 countries, enabling the company’s clients to access international expertise and global markets while benefiting from local leadership and execution within Saudi Arabia, further strengthening Jummar’s position as the Kingdom’s leading public relations agency
Jummar also maintains a presence across respected industry platforms such as Campaign Middle East and PR Week, while continuing to strengthen its position within Saudi Arabia’s public relations and corporate communications community through its membership in the Middle East Public Relations Association (MEPRA)
Ultimately, choosing the right public relations agency depends on an organization’s specific objectives, with key factors to consider include the agency’s experience within the relevant industry, understanding of the Saudi market and culture, quality of media relationships, crisis management capabilities, expertise in corporate and financial communications, track record with similar organizations, and access to international partnerships or networks when global reach is required
