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In just one week, the Kingdom of Bahrain is set to host the region’s largest luxury shopping event, the 33rd edition of Jewellery Arabia and 3rd edition of Scent Arabia 2025, held under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister. The events will take place in Exhibition World Bahrain from 25 to 29 November, featuring over 700 international and regional brands across six dedicated halls.
The event is expected to draw thousands of visitors from Bahrain, the Gulf, and neighbouring countries to enjoy a luxurious shopping experience providing the finest brands in fine jewellery, watches, and perfumes. Jewellery Arabia will showcase over 700 luxury jewellery and watch brands, including renowned names such as Samer Halimeh, Aliel, Al Zain Jewellery, Patek Philippe, and TAG Heuer. For the first time, the exhibition will feature new international brands including Tiffany & Co., Malabar Gold & Diamonds, Carrera y Carrera and Karati, a distinguished Japanese jeweller.
Meanwhile, Scent Arabia will present over 100 brands specialising in luxury perfumes, with notable names such as Junaid Perfumes, Al Rawnaq, Gissah Perfumes, and Taif Al Emarat. Visitors can indulge in authentic oriental scents alongside modern fragrances, creating a unique olfactory journey. They can also explore the Bahraini Gold Souq, featuring 38 local brands, alongside international pavilions representing Greece, India, Hong Kong, Thailand, and Singapore, transforming the exhibition into a global platform for creativity and innovation in jewellery making.
For relaxation between shopping sessions, visitors can unwind at the elegant Jewellery Arabia Plaza, or enjoy a variety of fine foods and beverages at the Scent Arabia Hall including Melenzane Bahrain.
For yet another year, the event will also feature the participation of Danat – Bahrain Institute for Pearls and Gemstones, the Kingdom’s official authority dedicated to the authentication, verification and education of natural pearls, gemstones and jewellery.
On the occasion, Ms Sara Ahmed Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and Chairperson of EWB, expressed her enthusiasm for the upcoming exhibitions, stressing that Jewellery Arabia and Scent Arabia have become among Bahrain and the region’s most anticipated events combining luxury, creativity, and cultural diversity.
Buhiji added that the current edition will be the most distinguished yet regarding volume of international participation gracing the event agenda. These exhibitions bolster Bahrain’s position as a leading hub for hosting major events in the region while supporting its tourism strategy by attracting visitors and investors from across the region and beyond. This year’s new activations will make the visitor experience more diverse and enriching, with a focus on integrating arts, culture, and innovation within a sophisticated shopping atmosphere that reflects Bahrain’s authentic spirit and openness to the world.
Mr Mohammed Ebrahim, General Manager of Informa Bahrain, added that preparations are underway for the launch of this prestigious event, noting significant expansion in pavilion and brand participation, reflecting confidence in Bahrain as a prime location for luxury exhibitions and conferences.
Ebrahim added that Jewellery Arabia and Scent Arabia offer a comprehensive experience blending in luxury, diversity, and innovation, making the two exhibitions a key annual destination for fashion and luxury enthusiasts in the Middle East.
Regarding accessibility, the Bahrain International Circuit has been designated as the main parking area, accommodating over 10,000 vehicles. A complimentary shuttle service runs throughout the day, transporting visitors directly to EWB. Dedicated buses are also available for people of determination, with shaded waiting areas for added comfort. Valet parking is available at The West and Main Entrances of EWB, which can be pre-booked through the Amakin app for BD 12 for the full day. Parking at EWB will also be available on a first-come, first-serve basis.
Those interested in visiting Jewellery Arabia and Scent Arabia can pre-register online for free access to both events via the following link: https://bit.ly/4mNxPT3 or through the official mobile app.
Doors will be open from 3 pm to 10 pm, from Tuesday, 25 November to Thursday, 27 November. On Friday, 28 November, doors will be open from 1 pm to 10 pm, while the closing day, Saturday, 29 November, will resume from 3 pm to 10 pm. Jewellery Arabia will be held in Halls 3, 5, 6, 7, and 8, while Scent Arabia will be located in Hall 2.
