The new school year is about to get a lot more exciting. R&B’s Back-to-School collection brings together everyone’s favourite characters, with Spider-Man, Stitch, Hello Kitty, and more turning school bags into something kids actually can’t wait to carry. School bag fashion this year leans into comfort and style, with plush, huggable textures taking center stage for nursery and early grade students. These soft, cushioned designs are made to feel less like a school accessory and more like a favourite companion, making the walk to class a little more fun for the youngest shoppers.
Beyond the characters, this season’s bags are built to perform. The collection includes 5-in-1 and 3-in-1 sets along with sturdy trolley bags giving parents a complete one stop shop. Features include double handles for easy lifting, bigger, smoother-rolling wheels for hallway strolls, and durable builds designed to withstand a full academic year of use. Prices start from just 75 riyals, making quality and character-loved design accessible for every family gearing up for the new school year.
The Back-to-School collection goes well beyond bags. Shoppers will find a complete range of school shoes designed for comfort and durability, along with stationery sets available in both character and non-character designs to suit every preference. Lunch boxes and water bottles round out the everyday essentials, while a range of uniform selection ensures families can check every item off their back-to-school list in one visit.
The collection is now available across 63 stores in Saudi Arabia, part of R&B’s global footprint of over 195 stores across the globally. With 10 new stores planned to open in the Kingdom during coming months, R&B Fashion continues to strengthen its presence and accessibility for shoppers nationwide.
The Back-to-School collection is also available online at randbfashion.com, alongside R&B’s growing loyal community of over 4 million active members on the AIVI loyalty program (formerly known as Club Apparel). Wherever families are shopping, R&B is making this school year one to look forward to.
