Samsung Electronics today confirmed record global pre-order demand for the all-new Galaxy Z8 series since pre-orders opened on 22nd of July. This marks the strongest response any Galaxy line-up has had to date.
Within the line-up, the Galaxy Z Fold8 has been the standout, taking the lead in the series as a clear fan favorite. Credit goes to its innovative form factor that gives users more screen real estate and allows for a more immersive content consumption experience. The new shape delivers a tablet-class screen that folds to roughly the size of a passport. Built for full-width video, gaming, and true side-by-side multitasking. At just 201g, the Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet.
There is now a Galaxy Z device for every kind of user. Whether they want it for work, content consumption, reading, or just expression, each model in the line-up is shaped around a different way of living with a phone. Next to the Galaxy Z Fold8 sits the Galaxy Z Fold8 Ultra as the productivity champion with a spacious 8” inner display perfect for multitasking, while the fashionable Galaxy Z Flip8 continues the line heritage of self-expression and individuality.
“The feedback on our new foldables has been some of the best we’ve ever seen,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. “People love the new shape, and the Flex Titanium technology makes the phone feel more durable while making it smoother, lighter and more natural to open. We also offer a wide range of options across the lineup, but what’s stood out most is how many customers are switching over from classic bar-style phones”.
The standout pre-order performance marks a turning point for the category, with foldables proving themselves as a stable segment in the premium smartphone market. This was further underpinned by strong growth in key segments like younger users and women.
The pre-order period continues through the end of August 6, featuring the exclusive Double Storage upgrade offer. Customers can also take advantage of flexible 0% interest-free installment options for up to 24 months via Tamara and up to 10 months via Tabby, direct Trade-In programs for legacy devices, 2X/3X loyalty points across both earn and burn transactions, a complimentary 6-month trial of Google AI Pro, and Samsung Care+ protection coverage.
About Samsung Electronics Co., Ltd.
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